I’m looking forward to sitting down tomorrow with ex-New York Times editor Lew Serviss to talk about just why he picked Portland as the place to launch new local uber-site EnzymePDX & just what other plans are cooking over at Enzyme Media
The mission statement’s an ambitious one indeed:
Enzyme is dedicated to preserving the best practices of American journalism in a sustainable form for the digital age. We are journalists, experienced at finding news and information that matter to readers. We are practitioners of the written word, adept at building the narrative that engages an audience. Our roots are in the era of print, but we have our eyes firmly on the horizon, where public thirst for information inevitably propels readers to the Internet.
If you haven’t yet seen EnzymePDX & you care about what’s happening here in PDX, you owe it to yourself to take a closer look at what Enzyme’s up to. Tune in at 1:30 pm on Thursday, 8/26 on pdx.fm, when I’ll ask Lew, contributor Cornelius Swart, and possibly his co-founder (and son) Ben just why Enzyme now, who do they see as competition (or allies, perhaps), and how they plan to make money when all is said and done.
If you have a question you’d like me to ask the Enzyme crew, feel free to add it as a comment below or email me: betsy@redoingmedia.com.
